Insights
SEO and AI search insights and original research
- 38
- articles, studies and guides
- 5
- datasets and templates to download
- Every
- claim labelled with its source
Guides and studies on how Google and AI tools find, choose and cite businesses, most of them built on data we collected ourselves. Each one answers a single question and shows where its evidence came from.
GetBorvis / Organic visibilityEach guide answers one specific question, shows where the evidence came from, and explains what is worth doing next. No recycled listicles. No invented ranking secrets.
Our specifications are in PDF datasheets. Do they need to be on the product page too?
On 74 datasheet and product page pairs, a median of 20% of the datasheet’s values appeared on the page, and 24% of pages showed none. Only 23% of datasheets showed a revision.
Read the guide ↗Why does Google show our US website to customers in Australia?
We audited hreflang on 102 international websites: 79% passed every check. On 8 of 28 sites with several English versions, the country homepages were at least 90% identical.
Read the guide ↗Google shows my Shopify homepage but not my products. Why?
In 168 Shopify stores, the sitemap left out 0.5% of products, mostly on purpose. 18% of products shared an identical description, and two-thirds of stores gave no barcode in their markup.
Read the guide ↗We serve 15 towns. Do we need a page for every town?
Of 78 service businesses advertising their areas, 3 had town pages identical apart from the town name, and 11 had reworded the same page for every town.
Read the guide ↗Should every dentist at our practice have their own Google Business Profile?
We followed 30 dentists from 15 practices into Google Maps: 7 of 8 personal profiles linked to the practice homepage, none to the dentist’s page, and 4 showed a different address.
Read the guide ↗How many websites have an llms.txt or AI crawler rules? We checked 474 in six industries
About 1 in 4 publish llms.txt and 1 in 8 name an AI crawler, from 68% of SaaS companies to 3% of schools. A third of the crawler rules were one platform’s default.
Read the guide ↗Do AI tools recommend us? We tested GetBorvis in ChatGPT, Perplexity and Gemini
Named in none of 25 answers. Asked for a white-label SEO partner, the three tools named 15 different agencies, and none appeared in all three.
Read the guide ↗Webflow vs Framer vs WordPress for SEO: what 133 live sites show
Framer sites repeated their main heading and rarely had structured data, but were fastest on mobile. 29% of Webflow sites had no canonical tag. WordPress was the most complete.
Read the guide ↗Website redesign SEO checklist: who owns each step.
Thirteen steps, each with an owner. Plus what happened to 1,204 old URLs from 82 design agencies’ own websites: 35% now end in a 404, the homepage or a catch-all page.
Read the guide ↗SEO for design agency websites: what we found on 81 agency sites
The basics were fine. Only 41% of case-study pages linked to the service they showed, and most were titled with the client’s name alone. How to fix your own.
Read the guide ↗White-label SEO for agencies: what 13 offers actually sell
Six publish a price, from $178 to $1,299 a month, and most sell links, articles, keywords or hours. Eight questions to ask before your agency resells one.
Read the guide ↗If a claim sounds certain, the evidence should be visible.
Platform documentation is treated as fact. Vendor research is labelled as research. Observed patterns are presented as interpretation, not dressed up as secret ranking factors.
Why GetBorvis works this way ↗Put this research to work on your website.
Send your website and tell us what you sell. We apply the same checks we use in our studies, and tell you what matters for your buyers.
- 01The one issue holding the site backNot a list of everything a crawler can flag.
- 02The evidence behind itWhat we saw, where, and the source we checked it against.
- 03A next step sized to the problemSometimes a small fix. Sometimes no project at all.
- Reviewed personally by our team
- A reply within one business day, usually
- By email. A call only if you want one
…it was worth gold!!
Founder of Notum Learn, a SaaS company we audited- Named by our clients, in publicWe Digital Hub credits us on its website. Notum’s founder praised our audit on X
- Original researchOur own studies of hundreds of websites, each with its sample and method published
- Every claim sourcedNo ranking promises. You work with the two people doing the work