White-label SEO is search work a partner does for your clients under your agency's name. Most packages on the market are priced by quantity: links per month, articles per month, keywords tracked or hours. For a design agency, the more useful thing to buy is judgement about the sites you build: what to change, who changes it, and how you will know it worked.
The short answer
Buy the decision, not the quota. A package that promises six links and six articles a month will deliver six links and six articles a month, whether or not your client's site needed them. A design agency's clients usually need something more specific: a rebuild that keeps its search history, pages that say clearly what the business does, and someone who can tell the developer exactly what to fix. Ask what a partner decides, not just what it produces.
What we read
On 12 October 2026 we read the public white-label or reseller pages of 13 SEO providers that sell to agencies. We found them through web searches for white-label SEO packages, pricing and reseller programmes, and read each provider's own page rather than a review site. For each we recorded the same things: whether a price is published, what the price buys, the minimum term, whether links or content are counted, who makes changes to the site, what reporting is included, whether AI search is part of the offer, and any wording about guaranteed results.
We are not naming the providers. The point is what the market sells, and several of these companies may be perfectly good at it.
What the offers say
| What we looked for | Offers | Detail |
|---|---|---|
| Publish a fixed monthly price | 6 of 13 | Entry prices from $178 to $1,299 a month. The middle of the six sits around $275 |
| Publish only a range, or "custom pricing" | 7 of 13 | Most ask you to book a call or request a quote |
| What the published price buys | 6 priced offers | A count of links or articles (3), a number of keywords (1), a number of hours (1), a number of client accounts (1) |
| State how many links you get | 2 of 13 | One per month, one per quarter graded by domain authority. Three more list link building with no number |
| Say they make changes to the site themselves | 8 of 13 | One says the agency or client implements. Four do not say |
| White-label reports or a dashboard | 12 of 13 | Usually under your logo, sometimes on your own domain |
| AI search work included in the package | 7 of 13 | Usually described as AI visibility tracking, AEO or GEO. Others mention it only in their navigation |
| No minimum term stated | 5 of 13 | Month to month, or cancel with notice. The rest do not say |
| Wording about guaranteed results | 4 of 13 | One says nobody can guarantee rankings. One quotes a past share of keywords on page one, one lists "page one rankings" as a feature, and one offers extra work if agreed milestones are missed |
Thirteen offers found through search, read on one day. It is a snapshot of how the market describes itself, not a test of anyone's delivery. Where a page was unclear, we counted it as "does not say" rather than guessing.
Why the unit matters
Whatever a package counts is what it will optimise for. If the unit is links, the provider's job is to produce links. If the unit is articles, the job is articles. Neither is wrong in itself, but neither is the same as asking what this particular site needs this month.
Links deserve a closer look. Google's spam policies treat buying or selling links for ranking purposes as link spam. A fixed number of links every month does not mean they are bought, but a quota is a production target, not an editorial judgement, and your client's site is the one carrying the risk if the links are poor. Ask exactly how they are earned and where they will appear.
Keywords and hours have their own blind spots. A keyword count rewards tracking more terms, not choosing better ones. Hours tell you effort, not outcome. The offers that impressed us most were the ones that said plainly what they would not promise.
What a design agency actually needs
Design agencies have a specific problem that most white-label packages are not built for: the rebuild. When you redesign a client's site, the old addresses, titles and search history are easy to lose, and the loss usually shows up weeks after launch. In our own site audits, the problems that came up most were not missing links or missing articles. They were broken links on pages buyers use, text left behind by templates, and claims the page could not support.
That points to a different kind of partner. Someone who can read a staging site, write a redirect map and a specification your developers can work from, check it before launch, and tell you plainly what to fix after. That is the work we describe in how we partner with design agencies.
Eight questions to ask before you resell one
- What does your price actually buy? Links, articles, keywords, hours, or decisions. Get the unit in writing.
- Who makes changes to the site, and with what access? If they need your client's CMS login, know exactly what they will touch.
- How are links earned, and can I see examples? Ask for the actual pages from a recent month, not a sample report.
- What happens to the work if we stop? Content, links and settings should stay with the client. Check that nothing is rented.
- What exactly is "AI search optimisation"? Ask what they change and what they measure. Tracking a few prompts is not the same as improving anything.
- What is the minimum term and the notice period? Five of the thirteen said there is no long minimum. The others did not say.
- Who is the person doing the work? A named specialist, or a queue.
- Do you follow Google's guidelines, and will you show every change you make? These two come straight from Google's own advice on hiring an SEO, which also says nobody can guarantee a first place ranking.
What it should cost
The six published entry prices ran from $178 to $1,299 a month. For wider context, Ahrefs surveyed 439 SEO providers and found that 78.2% charge monthly retainers, the average retainer was $2,917 a month, and the most common band was $501 to $1,000, chosen by 20.4%. Ahrefs sells SEO software, and a survey average says nothing about the quality behind any single price.
For transparency, our own prices: a fixed launch search handoff for one rebuild from $1,200, and a monthly retainer at $1,000 a month for the first three months, then from $1,500, which we run under your name if you want. We do not sell links. We sell this work, so read this section with that in mind.
Limits
- Thirteen offers is not the whole market. Providers that do not publish a page, or that did not appear in our searches, are missing.
- We read what each provider says, not what it delivers. A provider with an unclear page may do excellent work.
- Prices and packages change. These are as published on 12 October 2026.
- "Makes changes to the site" was sometimes implied rather than stated. We counted implied cases as yes only where the page listed the change as part of the service.
Google: spam policies, link spam
Google Search Central: do you need an SEO?
Ahrefs: SEO pricing survey of 439 providers, updated 15 August 2024
Our own reading of 13 public white-label SEO offers, 12 October 2026