Insights
SEO and AI search insights and original research
- 38
- articles, studies and guides
- 5
- datasets and templates to download
- Every
- claim labelled with its source
Guides and studies on how Google and AI tools find, choose and cite businesses, most of them built on data we collected ourselves. Each one answers a single question and shows where its evidence came from.
GetBorvis / Organic visibilityEach guide answers one specific question, shows where the evidence came from, and explains what is worth doing next. No recycled listicles. No invented ranking secrets.
Is GEO worth it for a small business? Put the price next to the evidence.
Retainers start around $1,500 a month. Across 45 reviewed studies no technique shows stable cross-platform effects. We sell this work and still say most should wait.
Read the guide ↗How do you keep SEO and AI visibility through a website redesign?
The handoff register we use before a website launches, one row per old URL, with binary acceptance tests, a rollback trigger and the AI-era fields older migration checklists do not have.
Read the guide ↗How many agencies publish llms.txt? We checked 48 sites twice.
We checked the same 48 endpoints twice. Adoption moved, and 23 returned HTTP 200 while only 20 passed the format screen. Both aggregate datasets published.
Read the guide ↗What does Search Console’s generative AI report show?
Google rolled the report out worldwide on 31 August 2026. Four dimensions are documented and query is not one of them, which changes what you are allowed to claim from it.
Read the guide ↗What is the difference between GEO, AEO and SEO?
A survey of 45 studies found terminology and evidence standards remain heterogeneous, and no technique with stable cross-platform effects. The labels cannot settle while the measurement underneath them has not.
Read the guide ↗Does digital PR get you cited in AI answers?
Journalism is only 27% of that figure, and the top cited domain per engine is Wikipedia, PubMed Central and Reddit. None of the three is something you can pitch.
Read the guide ↗Is topical authority a Google ranking factor?
We checked the leaked Content Warehouse attributes against the primary source, found the field locations reported across SEO are wrong, and read them beside an active Google patent that undercuts how topical authority is sold.
Read the guide ↗Does schema markup help you get cited in AI answers?
A controlled test on 1,885 pages, Google saying it in plain language, and 300,000 domains all point the same way. Including where we had it filed wrong.
Read the guide ↗How do Google AI and ChatGPT choose sources differently?
What each system relies on, what overlaps, and why one visibility strategy cannot measure both properly.
Read the guide ↗How AI decides which businesses to name.
What actually happens between a buyer asking a question and a company being recommended, straight from the platforms’ own documentation.
Read the guide ↗Do brand mentions matter more than backlinks for AI visibility?
The 75,000-brand study is real and it excluded every domain below Domain Rating 40. Four signals, measured separately, with the confounder nobody controls for.
Read the guide ↗If a claim sounds certain, the evidence should be visible.
Platform documentation is treated as fact. Vendor research is labelled as research. Observed patterns are presented as interpretation, not dressed up as secret ranking factors.
Why GetBorvis works this way ↗Put this research to work on your website.
Send your website and tell us what you sell. We apply the same checks we use in our studies, and tell you what matters for your buyers.
- 01The one issue holding the site backNot a list of everything a crawler can flag.
- 02The evidence behind itWhat we saw, where, and the source we checked it against.
- 03A next step sized to the problemSometimes a small fix. Sometimes no project at all.
- Reviewed personally by our team
- A reply within one business day, usually
- By email. A call only if you want one
…it was worth gold!!
Founder of Notum Learn, a SaaS company we audited- Named by our clients, in publicWe Digital Hub credits us on its website. Notum’s founder praised our audit on X
- Original researchOur own studies of hundreds of websites, each with its sample and method published
- Every claim sourcedNo ranking promises. You work with the two people doing the work